Most people who have a website are looking for a visually appealing web design and also increase in traffic to their website or an increase in their google page rank. In general the higher the page rank you have, the more visitors you are likely to get.

To increase this page rank it is important to build up the number of backward links your website has. You can do this by e-mailing other websites preferably in the same business sector as your own and asking if they would be willing to exchange links with your site. This however can be very time consuming and at times can have little reward.

I believe the best way of promoting your website, which is also cost free, is by writing articles like the one you are reading here. By submitting these articles to article websites, other webmasters are then able to use your article on their website, thus giving you an extra link. This is because you are able to add your information and web address in the author bio at the bottom of the page. You also obtain a one way backward link from the article website which accepted the article.